WeatherTech is mainly known for its automotive products, but they also have a line of products for your pets! We determined that although pet is still under the parent brand of WeatherTech, the look and feel for our pet audience should be a little more playful than our standard automotive WeatherTech branding. We started the pet style exploration with a stylescape. Once we were happy with that path, we moved on to building out the style guide.
Copywriting by Jennifer White
Icons & Illustrations: Guillermo Echeverria, Georgia Brooks & Jennifer White